Launch Audit · For new businesses and ideas
Find Out If Your Business Idea Will Work, Before You Spend More.
A business idea review for founders who are pre-launch or in their first year. We check your concept, customer, offer, and pricing, and you get a 90-day plan for what to do next. Introductory price: $97.
Start Your Audit ↗
Sound familiar?
- You keep asking yourself, "Is my business idea any good?"
- Friends and family love it, but no one has paid you yet.
- You are not sure who your ideal customer really is.
- You have no idea what to charge.
- You want to write a business plan or apply for a grant, but you are not sure your idea will hold up.
Why validate your business idea first
About 1 in 5 new U.S. businesses close within the first year, according to the Bureau of Labor Statistics. In CB Insights' review of startup post-mortems, the most common reason was building something there was not enough demand for. Testing the idea early is the cheapest insurance you can buy.
What the Launch Audit covers
- Concept: is the problem real, and does your idea actually solve it?
- Customer: who will buy first, and how you will reach them.
- Offer and pricing: what you sell, what to charge, and how it compares.
- Demand testing: what you have learned so far and the next test to run.
- Brand foundation: whether your name and message make sense to the people you want.
- Funding readiness: what investors, lenders, or grant reviewers will look for.
What you get
- A scorecard across six areas of your idea.
- A 90-day launch plan with the next three to five steps, in order.
- One 30-minute walkthrough call.
Already operating for a year or more? The Reset Audit is built for you.
Tell Us About Your Business
The intake takes about 15 minutes. The more honest your answers, the sharper your audit.
Prefer to talk first? Take the five-question business quiz and book a complimentary discovery call.
Before You Start
How do I know if my business idea is good?
Look for proof that real customers have the problem and will pay to solve it. The Launch Audit reviews what you have learned so far and tells you the next test to run.
Can you review my business idea before I launch?
Yes. The Launch Audit is built for ideas and businesses in their first year. You get a scorecard and a 90-day launch plan.
Do I need a business plan first?
No. Bring what you have. The audit often shows what your business plan needs to include.
Will you keep my idea confidential?
Yes. Your answers and files are used only to prepare your audit.
How much does the Launch Audit cost?
The introductory price is $97. If you start a deeper engagement within 30 days of your walkthrough, the $97 is credited toward it.